April 2017 Issue of RV Executive Today

Table of Contents
 
10   Latest KOA Camping Report is Breath of Fresh Air                          

More Americans are camping--and for longer periods of time--according to KOA's annual study. Millennials and Gen Xers are now the largest demographic groups, but even Generation Z teenagers are enthusiastic about camping. Also: A closer look at RV camping.
 
14   Travel Trailer Sales Jump 16% in 2016, Surpass 240,000 Units       
Almost all segments of the RV market grew, but travel trailer sales hit it out of the park.    
       
15     Jay Flight Still Tops in Travel Trailers             
Find out which other brands dominated their markets in this annual report.            
  
          
16   Forest River, Keystone Keep Their Number One Positions in Travel Trailers, Fifth Wheels            
Forest River sold a quarter of all travel trailers last year, and Keystone sold slightly less than a quarter of all fifth wheels.            
 

18     RV Rentals--An Overlooked Opportunity? 
Rental operations are scrambling to keep up with consumer demand, but some dealers remain on the sidelines. Also: Tips for getting started, plus how to cater to international visitors.  


24
    Certifiably Professional: A Quarterly Update of Who Earned Certification/Recertification         
Here's the latest list of dealership employees to be recognized by the Society of Certified RV Professionals.     

Also:
20   RV Dealer Mark Bretz is SBA's Montana Small Business Person of the Year
25   Profile of Certified Parts Manager Allen Cockcroft    






Click image for PDF

Other Issues

  • August 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • July 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • June 2018 

    RVET's annual dealership benchmarking issue; impact of steel/aluminum tariffs on RV industry; the link between CSI and word-of-mouth advertising; annual RV rental section