RV Executive Today Magazine

• August 2018 

  Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced

• July 2018 

  Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced

• June 2018 

  RVET's annual dealership benchmarking issue; impact of steel/aluminum tariffs on RV industry; the link between CSI and word-of-mouth advertising; annual RV rental section

• May 2018 

  Small-business owners' optimism at near high; new RVs target outdoor adventurers; online listings need prices, says expert; latest Census Bureau data on RV dealerships; campers are younger, more diverse, says latest KOA report; RVDA is looking for ne

• April 2018 

  U.S. RV retail market remains red hot; Forest River and Keystone retain number one and two positions in travel trailer market share; handling digital leads properly; outsourcing F&I; 7 reasons to rent RVs; quarterly update of certifications; intervie

• March 2018 

  Dealer optimism remains high for 2018 retail sales; used travel trailer values strengthened in late 2017; NADAguides' top researched RV brands; ORR hails first federal outdoor rec analysis; extended service contract claims adjuster Jay Demaske

• January 2018 

  New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim

• February 2018 

  New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim

• December 2017 

  Meet 2018 RVDA Chairman Tim Wegge; dealer inventories in good shape heading into 2018; dealers give towable manufacturers’ performance the highest rating since 2007; Tiffin, Bontrager, Wilkins, Quality Circle Manufacturers star at industry event; RV

• November 2017 

  How to sell to different customer personalities; energizing training sessions for maximum effectiveness; principles of increasing F&I profits; action plan for implementing incentive-based tech pay; handling customer complaints properly

• October 2017 

  Working with social media influencers to market your dealership; elements of effective social media; handling customer complaints; strategies for F&I turnover; attacking time wasters in the service bay

• September 2017 

  Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal

• August 2017 

  preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy

• July 2017 

  marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person

• June 2017 

  Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid

• May 2017 

  The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech

• April 2017 

  KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership

• March 2017 

  Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi

• February 2017 

  Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com

• January 2017 

  Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D

• December 2016 

  RV dealer confidence remains high; meet 2017 RVDA chair Darrel Friesen; latest DSI results show manufacturer performance dipped; 15 manufacturers receive Quality Circle Award; Jeff Hirsch is J.B. Summers Award winner

• November 2016 

  Win the tech shortage war; former Navy SEAL is fulltime RVer;give new hires what they need to succeed;team building for sales managers; financials in family-run dealerships

• October 2016 

  Avoiding burnout; ensuring the customer has a good F&I experience;looking beyond the resume to find great hires;how to hold service advisors accountable;sales team building; Society of Certified RV Professionals list of recently certified and recerti

• September 2016 

  Strong summer sales boost dealer confidence; Ford Super Duty pickup has increased tow capacity; fitting employees' personalities to the right job position; training all employees to think and act like salespeople; Go RVing introduces RV lifestyle to