Society of Certified RV Professionals Reception: "Make Your Brand Come Alive in Your Service"

A brand is what people say about you. It’s your reputation. And the most direct way to manage your reputation is to deliver service that lines up with your brand. Join Janelle Barlow in a quick walk through how to enhance your reputation by making sure it is aligned with your service delivery. Dr. Janelle Barlow, has been working with organizations, both large and small, retailers, casinos, hospitality, automotive, health care, insurance, telecommunications, and manufacturing for the past 30 years. She helps organizations shift their service cultures in a sustainable way so everyone on staff not only takes care of customers — they also take care of the brand.

About the presenter
Janelle Barlow’s middle name is passion, or at least it should be! She’s passionate about customer service, branding, and complaint handling and the strategic intersection of these concepts. She’s a business person, a best-selling author, a speaker, and a consultant for the past 30 years to some of the world’s leading corporations. She has won a number of speaking awards, including being named a Legend of the Speaking Industry in 2015. She currently lives in the heart of customer-service land — Las Vegas, where she watches Service and Branding come together on a daily basis. 

The 20-minute presentation will begin at 5:15 p.m. The reception will continue until 6:30 p.m in the Platinum Ballroom

Janelle will also present two additional workshops on Thursday, November 9:
"A Complaint is a Gift" at 9:00 a.m. in the Dealer/GM and rental tracks and "The Branded Customer Experience: Your New Competitive Edge" at 2:00 p.m. in the Sales and service tracks.